Moving - Domestic power tool industry will further enhance
source：Dongguan Sudong Electronic Technology Co.,Ltd release time：2017-06-03 Browse：504
In all the hardware tools inside, the use of power tools should be the most widely used. As
the power tools have a high efficiency, light structure, low energy
consumption, easy to carry and other characteristics, whether in
industrial production or home use has been widely used. With the economic globalization, power tool market is developing rapidly. It
is understood that in recent years, the power tool industry presents a
rapid development trend in the domestic power tool market, domestic
sales of electric tools has accounted for 90% of total sales, and a
variety of imported brand products accounted for only 10% of the market
share. Foreign power tools market, China's manufacturing ratio continues to
expand, China has become the world's leading power tool products
exporting countries and global power tool production base, the industry
has great potential for development.
high technological content, functional requirements of the industry
with professional power tools in Europe and the United States there is
still a large latent market. At
present, economically developed countries in the economically developed
regions, such as Germany, the United Kingdom, the Netherlands, France
and other countries in the European region, the United States, Canada,
and the Asian region of the North American region, are very common in
household work, Of
the 50% ~ 70% of China's power tools products in the country and the
region of household power tools products have a large share of the
market, but China's industrial production of professional power tools
for the region's exports are not large. Industrial
professional power tools with high technical content, safety,
electromagnetic compatibility performance requirements, and the
performance, efficiency, reliability, durability are delineated, the
price is similar to several DIY tools, even more than 10 times, all
kinds of Professional electric tools in the international arena famous brands
such as Hilti, Bosch, Matthew's hammer, 100 of the drill, Makita's
planer and other woodworking tools, the century round saw and so on.
pointed out that China's exports of electric tools accounted for 85% of
the world's sales of electric tools, but the amount of exports
accounted for only about 40% of total sales, the main reason is that
China's power tool manufacturing industry has not yet established in the
international market, In
particular, the industry with professional power tools, the general use
of licensing production (OEM), coupled with the domestic market
competition is not standardized, so that export prices are getting lower
and lower. For
example, in 2001 the average price of electric tools exports 12.72 US
dollars / Taiwan, while the export price of foreign-funded enterprises
is 18.74 US dollars / Taiwan, the average price of imported electric
tools for 45.94 US dollars / Taiwan. Therefore, China to improve product technology, the development of
industrial power tools products, founded from the international famous
brands, will be able to expand the market and create greater economic
countries and economically underdeveloped countries are the potential
target markets for household (DIY) power tools in our country. Power tools are relatively less developed in economically underdeveloped, or relatively backward third world countries. With the economic development, material and cultural level of progress, household daily power tools will gradually increase. For
example, the Asian region, China's market share of electric tools sold
to Asian countries is growing year by year, compared with 2002, an
increase of 2.6 percentage points. As a result, household power tools are very large in latent markets in
developing countries and economically underdeveloped countries.
According to the analysis, China's power tool market is maturing, brand awareness and brand effect will be highlighted. The next few years, the share of domestic power tools will be further
improved, with the power tool market demand continues to heat up, will
promote China's related enterprises in the production and operation to a
positive direction, industry prospects can be expected.
However, despite the rapid development of China's power tool industry trend, but also face the following factors:
1, Compared with the high level of the international market, China's power
tools production technology and management level is low, the product
features a single. To compete in the international market bigger and stronger, urgent
need to expand the high-end market share, the international
competitiveness of products to be further enhanced.
2,Due to China's power tools industry access threshold is low, in
independent innovation, product development, brand cultivation and other
aspects of investment is small, with independent intellectual property
rights of power tools in the international market awareness is far
enough, international marketing The network has not yet been established. Independent innovation and brand awareness need to be further strengthened.
3,Foreign trade and exports are facing a grim situation, steel (including
silicon steel), copper (enameled wire and other copper products),
aluminum, magnesium alloy, engineering plastics and other production of
electric tools, the main raw material, high prices, so that power tool
production costs Continue to rise, a direct impact on the export efficiency of products. With the industrial ceramics, high-performance soft magnetic, plastic
new materials in the application of new products, is expected in the
future application of new low-carbon environmentally friendly materials
will be more and more.
4, The appreciation of the renminbi, exports of electric tools have a
certain impact, China's power tools industry to obtain new achievements
in export, there are many difficulties to be overcome.
China's export status of power tools are increasingly subject to the
challenges from developing countries, developing countries, the level of
technology and management is currently a large degree of improvement in
labor and raw materials, low cost to China's power tool industry has
brought very Big competitive pressure, international competition is becoming increasingly fierce.
6,The international and domestic market power tools and brand more
critical, whether it is power tools dealers, or the majority of direct
users, are very concerned about the quality of power tools and brands. Therefore, the market to good quality, good brand power tools to increase the tilt. This is a step forward, indicating that the power tool market is maturing. Because
of this, the domestic power tool market brand awareness and brand
effect is more prominent, many power tool dealers, especially a little
strength and size of the power tool dealers, are well-branded power
tools to show a high degree of enthusiasm The
the European Commission non-food rapid warning system (rapex) produced
in China from the hardware power tool products issued consumer warning. Domestic hardware tools and exporters should pay great attention to this.
world's domestic power tools on the market requirements are becoming
increasingly stringent, the European Union for the hardware power tools
to develop a special 60745-1 standard, the purpose is to enter the
European market of power tools for technical specifications, thereby
reducing or avoiding Power tools may cause harm to consumers.
Europe has also introduced the Electrical Certification Act. Related enterprises to export to the EU all specifications and series
of power tools products, before the export must be certified by the
European Union electrical instructions and imprinted, the expired
products to apply for certification in a timely manner.
In addition, during the detection of power tools, companies need to do the preparatory work in advance. Enterprises
need to accumulate experience, the products involved will be adjusted
according to the provisions of the EU, otherwise it will be eliminated
by the market.